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Words have always fascinated me. As a child, I read every book I could get my hands on and discovered just how powerful words can be—when they make perfect sense to the reader. I began exploring writing on my own and found that words came naturally to me.
Today, writing is my profession. I started as a copywriter, and after a few years in marketing and advertising, I fell in love with UX writing and content design, where even the smallest words can have the biggest impact. And where writing is a natural part of the design process.
While I’m a writer, my work goes far beyond writing. I’m experienced in leading the UX writing field, taking responsibility for content strategy, and ensuring a consistent tone of voice. I’ve worked in cross-functional teams—primarily with designers, researchers, product owners, and developers, but also with marketing, legal, and customer service. I’ve initiated and driven various content projects, built copy component libraries, and defined and interpreted tones of voices. I’ve written lots (and lots!) of copy, from user flows in apps to website copy, FAQs, SMS, emails, and campaigns. I take a holistic approach to ensure consistency across all communications, because to me, that’s what UX writing and content design are all about.