Renaming Qliro’s part payment methods

At this time, Qliro had three different part-payment options and the naming confused the user. The old names—Qliro Konto, Qliro Delbetalning, and Qliro Kampanj—weren’t self-explanatory, which meant they needed additional explanations every time the payment option was presented. Users faced these choices during checkout when selecting a payment method, but they could also choose to part pay a regular invoice and switch their payment method into a part payment.

Qliro Konto (Q Account) = Flexible part payment, where the user could decide how much to pay each month.

Qliro Delbetalning (Q Part payment) = Fixed part payment, where the user committed to a specific amount each month but could switch to Qliro Konto if needed.

Qliro Kampanj (Q Campaign) = Similar to a regular invoice but with a later due date—not technically a part payment, but treated as such internally.

The main issue with the old names was that users often didn’t understand what they were signing up for when choosing a payment method. Additionally, the explanatory texts became long, complex, and text-heavy to make things clearer, which didn’t work well with the UI.

To improve both the UX and UI, I took the initiative to start this naming project while working on the part payment UX flows. After exploring various naming options, I realized that the names needed to be clear and straightforward rather than creative or playful.

To not overwhelm the users during checkout, I grouped the part payment options under a single heading: Lite i taget (Little by little). The part payment methods got the names: Flexibel delbetalning (Flexible part payment) and Fast delbetalning (Fixed part payment). The Qliro Kampanj became Köp nu, betala i [month] (Buy now, pay in [month]).

Now, during checkout, users were presented with a choice: pay it all or Lite i taget. If they opted for part payment, they could then see detailed information. Initially, there were concerns about a possible drop in conversion rates, but my hypothesis was that it wouldn’t be an issue, as users would still be exposed to all payment options later when managing their invoices in the app.

We implemented the change, and the conversion rate remained steady. Customer service also saw fewer calls from confused customers, and user interviews showed an overall improvement in the user experience. Fun fact: shortly after, other payment companies, both large and small, began adopting the Lite i taget concept.

To make this project a success, I worked closely with all the relevant product owners, and also collaborated with the legal team, as this change impacted terms and multiple touchpoints.