Deprecated: Creation of dynamic property ET_Core_HTTPInterface::$expects_json is deprecated in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/core/components/HTTPInterface.php on line 305

Deprecated: Creation of dynamic property ET_Core_HTTPInterface::$owner is deprecated in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/core/components/HTTPInterface.php on line 307

Deprecated: Creation of dynamic property ET_Core_API_Spam_ReCaptcha::$data_utils is deprecated in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/core/components/api/Service.php on line 244

Deprecated: Creation of dynamic property ET_Core_API_Spam_ReCaptcha::$API_KEY_REQUIRED is deprecated in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/core/components/api/Service.php on line 247

Deprecated: Creation of dynamic property ET_Builder_Library::$layout_tags is deprecated in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/feature/Library.php on line 380

Deprecated: Creation of dynamic property ET_Builder_Library::$layout_width is deprecated in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/feature/Library.php on line 383

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 5716

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 10378

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 10546

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 10568

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 10588

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 10617

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 10646

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 10678

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 10702

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 10736

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 10772

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 10803

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 10951

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 10973

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 21049

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 21049

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 21053

Deprecated: Using ${var} in strings is deprecated, use {$var} instead in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 21053

Deprecated: Creation of dynamic property ET_Builder_Code_Snippets_Library::$code_snippets_categories is deprecated in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/core/code-snippets/CodeSnippetsLibrary.php on line 114

Deprecated: Creation of dynamic property ET_Builder_Code_Snippets_Library::$code_snippets_tags is deprecated in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/core/code-snippets/CodeSnippetsLibrary.php on line 115

Deprecated: Creation of dynamic property ET_Builder_Code_Snippets_Library::$code_snippets_type is deprecated in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/core/code-snippets/CodeSnippetsLibrary.php on line 116

Deprecated: Creation of dynamic property ET_Core_PageResource::$location is deprecated in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/core/components/PageResource.php on line 307

Deprecated: Creation of dynamic property ET_Builder_Module_Field_BoxShadow::$template is deprecated in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/module/field/BoxShadow.php on line 17

Deprecated: Creation of dynamic property ET_Core_PageResource::$location is deprecated in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/core/components/PageResource.php on line 307

Deprecated: Creation of dynamic property ET_Builder_Section::$text_shadow is deprecated in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Section::$margin_padding is deprecated in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Section::$_additional_fields_options is deprecated in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Row::$child_item_text is deprecated in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Row::$text_shadow is deprecated in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Row::$margin_padding is deprecated in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Row::$_additional_fields_options is deprecated in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Row_Inner::$child_item_text is deprecated in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Row_Inner::$text_shadow is deprecated in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Row_Inner::$margin_padding is deprecated in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Row_Inner::$_additional_fields_options is deprecated in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Column::$additional_shortcode_slugs is deprecated in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Column::$advanced_setting_title_text is deprecated in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Column::$text_shadow is deprecated in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Column::$margin_padding is deprecated in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Column::$_additional_fields_options is deprecated in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324
Voice and tone – fnym
Välj en sida

Deprecated: Creation of dynamic property ET_Builder_Section::$_original_content is deprecated in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Module_Field_Border::$template is deprecated in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/module/field/Border.php on line 48

Deprecated: Creation of dynamic property ET_Builder_Module_Helper_MultiViewOptions::$inherited_props is deprecated in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/module/helpers/MultiViewOptions.php on line 686

Deprecated: Creation of dynamic property ET_Builder_Module_Field_Divider::$count is deprecated in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/main-structure-elements.php on line 1498

Deprecated: Creation of dynamic property ET_Builder_Row::$_original_content is deprecated in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Column::$_original_content is deprecated in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Module_Text::$text_shadow is deprecated in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Module_Text::$margin_padding is deprecated in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Module_Text::$_additional_fields_options is deprecated in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Module_Text::$_original_content is deprecated in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/class-et-builder-element.php on line 1324

Deprecated: Creation of dynamic property ET_Builder_Module_Helper_MultiViewOptions::$inherited_props is deprecated in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/module/helpers/MultiViewOptions.php on line 686

Deprecated: Creation of dynamic property ET_Builder_Module_Helper_MultiViewOptions::$inherited_props is deprecated in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/module/helpers/MultiViewOptions.php on line 686

Deprecated: Creation of dynamic property ET_Builder_Module_Helper_MultiViewOptions::$inherited_props is deprecated in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/module/helpers/MultiViewOptions.php on line 686

Deprecated: Creation of dynamic property ET_Builder_Module_Helper_MultiViewOptions::$inherited_props is deprecated in /www/webvol43/9r/jt7i4x3m4jn8t3e/fnym.se/public_html/wp-content/themes/Divi/includes/builder/module/helpers/MultiViewOptions.php on line 686

Creating the voice of Qliro

Alongside the new Qliro experience project, I took on the challenge of defining Qliro’s voice and tone and applied it across the entire user experience.To ensure that consistency would continue, I also created a content style guide for the company.

Details

I really fought for this project. With a tight deadline, I had to convince stakeholders that we needed time for documentation, but I made my voice heard!

Qliro’s personality was already established, so I was able to build on those insights. I organized workshops to explore which qualities we should communicate through voice and which ones should come through visually. Since I simultaneously was working hands- on with the writing I could experiment by writing the same copy in different tones. I used these variations during additional workshops to gather internal feedback and refine what Qliro’s voice should truly sound like.

In the end, we landed on a tone that’s friendly and personal, with just enough boldness to keep that techy edge.